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7 Tips to Get the Most Social Media Bang from Your Video Marketing Buck
Are you convinced that your brand would benefit from an online video but unsure how to effectively market it? You’ve done your research, you know that video ads work! In fact, according to a recent...
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10 Ways To Successfully Use Keywords In Business Blogging
Are you looking to drive more traffic to your company blog? Ever wonder how keywords could amplify your business blogging voice? While we’re all aware of the importance of ranking high on search engine...
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Why Are Infographics So Popular With Social Media Users?
What Makes A Great Infographic? As more and more of these visually appealing illustrations find their way to my Pinterest page, email box and Facebook wall, I had to ask myself, “What is it about...
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4 Ways Students Are Using Social Media During Homecoming 2013
How Has Social Media Enhanced Your Celebration? It’s Homecoming week here, and all of the festivities are in full force. What a great time for students to show their school spirit and have a great time...
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How To Use Social Media To Support Breast Cancer Awareness
As I’m sure you know, October is Breast Cancer Awareness Month. This subject is close to the hearts of my family as my mother-in-law passed away from this disease, my oldest sister was diagnosed with...
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Shouldn’t Online Social Media Etiquette Be As Natural As Offline?
Do you show appreciation to your social media community? Do you offer common courtesies to your social media friends? I ran across this infographic by Kerneel Corporation on Pinterest this morning. At...
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Can Social Media Marketers Balance Work and Life?
Do you log on to your social media channels on your days off from work? Recently I became a full-fledged member of the “Sandwich Generation” when my father-in-law moved in with our family. I won’t give...
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How To Start The New Year With A Strong Social Media Strategy
Are you unsure how to begin marketing your business on social media networks? Start The New Year With A Strong Social Media Strategy Do you need help keeping your social media strategy goals? After...
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Is Instagram Becoming Man’s Best Friend on Social Media?
Why are men flocking to Instagram? Is there a gender divide on visual social media networks? Male vs. Female on Instagram Yes, and if you’re like me, you’ll find the Nitrogram infographic below...
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Which Social Media Network Is Right For Your Small Business?
Which social media channels should you concentrate your efforts on? So many networks, so little time. If you own a small business, your already stretched for time and money, so the last thing you need...
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6 Building Blocks For Your Social Media Strategy
Are you confused on the difference of a social media tool vs strategy? One of the most common questions I receive from small business owners is, “What social network should I focus on for my business?”...
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Keeping It Real With Your Social Media Profiles
Are you looking to generate leads from your LinkedIn profile? Are you afraid to be yourself on social media channels? As a social media coach, I’m often asked for help with personal LinkedIn profiles....
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How to Build Relationships Through Your Social Media Posts
Would you like higher metrics on your social media strategy? Are you giving your audience the type of content that gets their attention? This study and commentary from Jay Ivey of Software Advice, an...
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Top 3 Reasons Why I Love Social Media
Social media has become a large part of my life and career. You might say that I eat, sleep, and breathe social, which is certainly something that I could not do if I didn’t love it! Here are three...
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8 Tips to Ensure Your Next Social Media Marketing Campaign Gets Results
How Strong is your Social Media Marketing Foundation? Is your social media campaign built on a firm foundation? A strong foundation is the key to success for any program, and a social media marketing...
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You’re Invited to a Social Media Party!
Our family is preparing for a double celebration this weekend: a milestone birthday for my husband and our daughter’s graduation from college. While managing this exciting event, it occurred to me...
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3 Ways to Measure the Success of A Social Media Strategy
Last week’s post, You’re Invited to a Social Media Party, compared creating a social media strategy to hosting a party. As a follow-up this week, we’ll talk about how to measure the success of your...
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Find Your Target Market’s Social Demographic
What’s Your Target’s Social Media Demographic? Before completing your social media marketing strategy, make sure you have researched “Who?” your audience is, “What?” their social behavior consists of,...
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How to Communicate via Social Media Like Google
Today most companies have a presence on social media. The least successful social brands use these channels as another medium for advertising or sales. So what are the successful companies doing...
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Why You Should Add Scoop.it! To Your Social Media Marketing
For the past six months, I’ve received links from my from various community members on Twitter and LinkedIn to curated articles on Scoop.it! Like you, the last thing I needed was yet another social...
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